Privacy Policy

Last updated: April 28, 2026

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

1. Information Collection and Use

At Sera Dental, we are committed to protecting your privacy. We collect personal information, such as your name, email address, and phone number, only when voluntarily submitted by you through our website forms or during patient registration. This information is used solely to provide dental services, manage appointments, and communicate clinical updates.

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Phone number

Usage Data

Usage Data is collected automatically when using the Service. Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data. When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser.

We use both Session and Persistent Cookies for the purposes set out below:

• Necessary / Essential Cookies (Session Cookies): Essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts.
• Cookies Policy / Notice Acceptance Cookies (Persistent Cookies): Identify if users have accepted the use of cookies on the Website.
• Functionality Cookies (Persistent Cookies): Allow us to remember choices You make when You use the Website, such as remembering your login details or language preference.

2. SMS/Text Messaging Communication

By providing your mobile number and opting in, you consent to receive text messages from Sera Dental. These messages may include appointment reminders, follow-up care instructions, or office updates.

• Opt-In: You may opt-in via our website forms or by texting START to (201) 354-0200.
• Opt-Out: You can cancel the SMS service at any time. Just text STOP to (201) 354-0200. After you send the SMS message STOP to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us.
• Help: If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at info@seradentalnj.com.
• Frequency: Message frequency varies based on your appointment schedule and needs.
• Rates: Carriers are not liable for delayed or undelivered messages. As always, message and data rates may apply for any messages sent to you from us and to us from you.

3. Data Privacy and Sharing

We value your privacy and do not sell or rent your personal information to third parties. Personal information is used exclusively by our staff for the purpose of patient care and practice management. We do not share your information for marketing purposes with any external entities.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including to monitor the usage of our Service.
• To manage Your Account and registration as a user of the Service.
• To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication regarding updates or informative communications related to the functionalities, products or contracted services, including security updates.
• To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about, unless You have opted not to receive such information.
• To manage Your requests and for other purposes such as data analysis, identifying usage trends, and evaluating and improving our Service, products, services, and marketing.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. This information may be transferred to and maintained on computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ. The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You. You may update, amend, or delete Your information at any time by signing in to Your Account and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us. Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities. The Company may also disclose Your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of Users of the Service or the public
• Protect against legal liability

4. Security

We implement a variety of security measures to maintain the safety of your personal information. Your data is stored in secure networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure.

While we strive to follow industry best practices, no method of transmission over the Internet is completely secure. For this reason, we recommend not including sensitive personal, financial, or medical information in website forms.

5. Additional HIPAA-Safe Privacy Practices

Protected Health Information (PHI)

Our website is intended for general informational and marketing purposes only. We do not request, collect, or store any protected health information (PHI) as defined by the Health Insurance Portability and Accountability Act (HIPAA). Please do not submit any personal medical, diagnostic, or treatment information through online forms, chat widgets, or email. If you need to share health information with your provider, please contact their office directly through secure channels.

Third-Party Services

We may use third-party platforms such as appointment scheduling tools, analytics, or marketing automation providers. These vendors are selected carefully to protect user privacy and, where applicable, may operate under Business Associate Agreements (BAAs) with our clients. Any data shared with these vendors is limited to what is necessary to provide the requested service and is handled securely.

Analytics and Tracking

We may use analytics or advertising tools (such as Google Analytics or Meta Pixel) to understand website performance and marketing effectiveness. These tools may collect anonymized or pseudonymized data such as IP address, browser type, and device ID. We configure all analytics tools to avoid collecting personally identifiable or health-related information.

6. Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

7. Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

8. Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy. We will let You know via email and/or a prominent notice on Our Service prior to the change becoming effective. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

9. Interpretation and Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for You to access our Service or parts of our Service.
• Company refers to Sera Dental, 387-393 Kinderkamack Rd, Oradell, NJ 07649.
• Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
• Country refers to: New Jersey, United States.
• Device means any device that can access the Service such as a computer, a cell phone or a digital tablet.
• Personal Data is any information that relates to an identified or identifiable individual.
• Service refers to the Website, accessible from https://seradentalnj.com/
• Service Provider means any natural or legal person who processes the data on behalf of the Company.
• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.
• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

10. Questions About Privacy / Contact Us

For questions related to HIPAA, SMS communications, or any other privacy practices, please contact us:

Sera Dental

387-393 Kinderkamack Rd, Oradell, NJ 07649

Email: info@seradentalnj.com